Seller Action Plan

Eric and his team are integral to making this process efficient and effective.

Meet with Eric
Prepare your home for sale
Pre-Market
Launch Property
Escrow Process
Initial walk-through with Eric - Consult on all potential pre-market property improvements and repairs.
Procure bids for staging, paintwork, landscaping, flooring, etc. (if applicable)
Evaluate market conditions – determine optimal market timing and pricing.
Schedule and order all required city inspections and reports § San Francisco: Home, Pest, Sewer, Water and Energy inspections / Preliminary Title, 3R, Underground Storage and Environmental Hazard reports. § Marin: Home, Pest, Sewer, Resale inspections / Preliminary Title and Environmental Hazard reports.
Open presale escrow with Title Company
Disclosure preparations
Schedule and complete all necessary cosmetic improvements and repairs.
Complete professional staging.
Professional photography, videography, aerial stills and floor plan drafting.
Complete all marketing collateral (print and digital) / Personalized property website.
Review and complete Seller Disclosure Package.
Install Compass For Sale Sign on property.
Pre-launch marketing on Compass Coming Soon / Private Exclusive
Outreach to agent network for pre-market showings
Determine optimal pricing strategy.
Launch property on MLS and all relevant real estate website syndications.
Market on Compass and Eric Altree’s websites
Social Media Digital Ad Campaigns / Online and Print Advertisements
Email marketing campaigns to personal sphere, Compass network, and top agents.
Host Broker Tours (Tuesdays in San Francisco, Wednesdays in Southern Marin, Thursdays in Northern Marin).
Host Open Houses and additional showings by appointment.
Regularly communicate and report all activity to Seller.
Manage Contract for Sale - Negotiate all offers.
Oversee and guide clients through all aspects of contingencies and escrow calendar timeline.
Close escrow.

For additional information, please refer to the following useful Seller's Resources.

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Eric Altree is a recognized leader in residential real estate brokerage in San Francisco and Marin County. He consistently exceeds his clients’ expectations and delivers exceptional results for them.

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