Seller Action Plan

Meet with Eric

Prepare your home for sale

Pre-Market

Launch Property

Escrow Process

Initial walk-through with Eric - Consult on all potential pre-market property improvements and repairs.

Procure bids for staging, paintwork, landscaping, flooring, etc. (if applicable)

Evaluate market conditions – determine optimal market timing and pricing.

Schedule and order all required city inspections and reports § San Francisco: Home, Pest, Sewer, Water and Energy inspections / Preliminary Title, 3R, Underground Storage and Environmental Hazard reports. § Marin: Home, Pest, Sewer, Resale inspections / Preliminary Title and Environmental Hazard reports.

Open presale escrow with Title Company

Disclosure preparations

Schedule and complete all necessary cosmetic improvements and repairs.

Complete professional staging.

Professional photography, videography, aerial stills and floor plan drafting.

Complete all marketing collateral (print and digital) / Personalized property website.

Review and complete Seller Disclosure Package.

Install Compass For Sale Sign on property.

Pre-launch marketing on Compass Coming Soon / Private Exclusive

Outreach to agent network for pre-market showings

Determine optimal pricing strategy.

Launch property on MLS and all relevant real estate website syndications.

Market on Compass and Eric Altree’s websites

Social Media Digital Ad Campaigns / Online and Print Advertisements

Email marketing campaigns to personal sphere, Compass network, and top agents.

Host Broker Tours (Tuesdays in San Francisco, Wednesdays in Southern Marin, Thursdays in Northern Marin).

Host Open Houses and additional showings by appointment.

Regularly communicate and report all activity to Seller.

Manage Contract for Sale - Negotiate all offers.

Oversee and guide clients through all aspects of contingencies and escrow calendar timeline.

Close escrow.

Contact Details

Eric Altree Team

Phone

(415) 218-4047

[email protected]

Address

1699 Van Ness Avenue San Francisco, CA 94109 Eric Altree | CA DRE# 00962304

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For additional information, please refer to the following useful Seller's Resources.

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